Tools and Guides
How to test whether your behaviour change intervention works
When you design or change a policy, program or communication, testing is essential to understand whether it works.
Behavioural Insights tells us that even small details can influence participation in a service, completion of a task, and compliance with rules. Testing is important because many evidence-based interventions (over half of pre-registered studies) don’t produce the same outcomes when translated into new contexts. There are a few different ways to test, depending on your project and what you want to achieve. Read more on our one-page guide and start testing in your organisation!