Tools and Guides

How to address myths and misinformation using behavioural insights

Myths and misinformation pose a serious challenge for government, particularly when they result in harmful behaviours or major disruption. Once inaccurate beliefs are formed, they are hard to change and often continue to shape decisions despite credible corrections. Although this phenomenon has been widely studied, there is limited evidence on the best ways to tackle it. We offer five potential strategies which should be tested with target audiences to find out what works. Read our short guide to get started.

How to increase completion of forms and surveys

Forms and surveys are used to enrol people in programs and services, record case notes, and collect feedback from customers. To get busy people to complete them, it can help to apply behavioural insights to the form or survey itself, the timing of the request to participate, and the invitation to participate. This guide focuses on improving the completion (not accuracy) of voluntary forms and surveys. Read our short guide to get started.

How to test whether your behaviour change intervention works

Behavioural Insights tells us that even small details can influence participation in a service, completion of a task, and compliance with rules. Testing is important because many evidence-based interventions (over half of pre-registered studies) don’t produce the same outcomes when translated into new contexts. There are a few different ways to test, depending on your project and what you want to achieve. Read our short guide to get started.

How to increase take-up of programs and services

Take-up of government programs and services is often lower than expected, even for cash programs where benefits would appear obvious. Behavioural insights can help by addressing some of the main barriers to participation: lack of awareness; the gap between intentions and actions; underestimating the benefits; and the many demands on people’s time and attention which limit their ability to engage. Read our short guide to get started.