The Mandarin featured a great article on us last week.
Read on for some of the media coverage from Behavioural Exchange 2014.
There has been a lot of research in to the way that BI can improve policies, service delivery and government interactions with customers; however, a recent report by the Mowat Centre at the University of Toronto has looked at how BI can be turned inward – on the public service itself.
In “Would You Hold the Mayo if the Receipt Suggested It?” Cass Sunstein (co-author of Nudge) writes about an interesting initiative developed by US company SmartReceipt to promote healthy food choices.
In recent years, government has produced some innovative campaigns aimed at behaviour change, many of which have been especially successful at harnessing the power of social media.
With more than 400,000 students dropping out of university each year in the US, some colleges and companies have begun incorporating nudges in order to encourage students to stay on track with their studies and succeed at university.
We are excited to hear that the White House is setting up a Social and Behavioral Science Team, headed by Maya Shankar, that will use lessons from psychology and behavioural economics in the design of public policy.
Behavioural economics in the news.