Need an extra push to get started on your goals? Maybe your new year's resolutions? The way you perceive time effects the chances of you starting a task. Specifically, it’s all in how you think about the deadline date.
“We are already seeing some impressive results emerge from governments’ use of behavioural insights in public policy. In areas as diverse as organ donor registration and tax payments, simple changes in the way choices are presented to people have been shown to have a significant impact on the way they behave.
There has been a lot of research in to the way that BI can improve policies, service delivery and government interactions with customers; however, a recent report by the Mowat Centre at the University of Toronto has looked at how BI can be turned inward – on the public service itself.
In “Would You Hold the Mayo if the Receipt Suggested It?” Cass Sunstein (co-author of Nudge) writes about an interesting initiative developed by US company SmartReceipt to promote healthy food choices.
Kim Ly and Dilip Soman from the University of Toronto’s Rotman School of Management recently published Nudging Around the World, a paper on when and how to use nudging in public policy.
With more than 400,000 students dropping out of university each year in the US, some colleges and companies have begun incorporating nudges in order to encourage students to stay on track with their studies and succeed at university.
From 16 July to 16 August, I was a visitor at the School of Politics and International Relations at the Australian National University. I am working with Professor Keith Dowding on a project on the policy agenda of the Australian government (as well as matters nudge, I work on public policy).
Behavioural economics in the news.