New South Wales: leading the world in fighting 'sludge'
The New South Wales Minister for Digital and Minister for Customer Service, Victor Dominello MP, was recently interviewed by the United Kingdom's Behavioural Insights Team, on their podcast, "Inside the Nudge Unit."
David Halpern , Chief Executive of the UK Behavioural Insights Team, identifies the NSW Government as one of the first governments in the world to seriously start addressing ‘sludge’. Minister Dominello discusses how the New South Wales is reducing 'sludge' and reshaping markets. He also discusses the NSW Behavioural Insights Unit 'sludge audit' process, which is being used to improve government services, support market reform, and reduce frictions that impede better decisions for individual consumers. The podcast provides an excellent introduction to the vision and focus of the NSW Government.