Behavioural Insights

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Simple behavioural insights interventions significantly reduce the gender gap in recruitment

9 March 2020NSW Department of Premier & Cabinet

Using two behaviourally informed interventions, an email and a phone call, we increased the likelihood of women reapplying for a senior role by 27% and significantly reduced the gender gap between men and women reapplying for senior roles from 45% to just 4%. 

Encouraging managers to support flexible working

17 December 2019NSW Department of Premier & Cabinet

In our latest randomised controlled trial we showed that behaviourally-informed messaging is effective in prompting managers to engage with their staff about flexible work.

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